Even with all that has been written about branding and the importance of it, many people are still confused about what a brand truly is and what it stands for. People still continue to associate a brand with logos, business cards, stationary, signage, etc. But your ministry is much more than a collection of colors, shapes, and fonts.
To package it simply your brand includes everything about your ministry, including the physical space, your staff & volunteers, their attitudes, and even how they conduct themselves internally and externally. Every touch point of your ministry matters, and needs to communicate your mission and vision - your brand.
One of those touch points is your website. Your website should reflect your ministry as much as possible. Think of it as a window into your ministry. When someone walks down the information super highway window shopping for an organization to meet their needs and they “stumble” upon your website “window” and look in are they seeing the true you and what you do? When people come to your ministry to participate in what you do, they have an experience. This is part of your ministry brand. Your website needs to be an extension of what they would receive or experience when actually physically present. Users need to feel personally connected to you. It allows you to reach and connect with them on a personal and emotional level.
Consistency and conveyance throughout every touch point are the necessary building blocks that help to create and maintain your ministry’s brand. Make sure your custom church website design commuicates your brand.
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