The word "Outreach" has a lot of different meanings in today's church. We understand it to refer to Jesus' commands to "love your neighbor as yourself" and to "Go into all the world and make disciples."
These two simple phrases from the Great Commandment and the Great Commission contain profound direction for the church. We are to reach out to our local community both personally and as a church. In Acts 1:8 Jesus tells the disciples they will be his witnesses in Jerusalem, Judea and Samaria, and "the ends of the earth." So we infer, the church must be externally-focused, others-oriented, globally-minded, always interested in bringing the gospel to those who do not know Jesus.
Your church needs to leverage things like your website, blog, video, podcast, mass email, social networking, mobile apps, and many other things . . . to communicate and connect with people.
This is a massive undertaking, yet there has never been a better time in all of human history than now to communicate, whether you want to talk with your next door neighbor or a person on the other side of the planet. Technology has enabled us to do this, especially the Internet. We understand that your church needs to leverage things like your website, blog, video, podcast, mass email, social networking, mobile apps, and many other things . . . to communicate and connect with people. AND you need to do it in such a way that is magnetic, attractive, engaging and well-crafted.
Of course the gospel is not just about communicating with words and great looking multimedia. The gospel has hands and feet. It's about demonstrating the love of Christ through actions. It's about mobilizing people and marshaling resources. It's about organizing service events in your community, supporting missionaries, taking mission trips, planting churches, launching multi-sites, offering recovery groups to your community and much more.
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